Advanced TV refers to the evolving landscape of television advertising beyond traditional linear TV advertising and incorporates more sophisticated, data-driven, and targeted advertising methods. Advanced TV leverages digital technologies and data to deliver ads to specific audiences on connected TV platforms, over-the-top (OTT) devices, and other internet-enabled television services. Advanced TV becomes a powerful tool for advertisers to reach their target audiences in a more targeted, data-driven, and measurable manner, providing better results and a more efficient allocation of advertising budgets.

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