Adtech Glossary - N

  • Native Advertising

    Native advertising is an approach that smoothly merges with the content and design of the platform where it is displayed. Native ads adopt a crafted approach to resemble the surrounding content, providing a look and feel similar to editorial content or native elements on the platform. The primary feature of native advertising is its capacity […]

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  • Non-Human Traffic

    Non-human traffic, often called bot traffic, is a term used to describe web activity produced by automated processes or bots rather than by human users. This category of traffic holds the potential to exert a significant influence on digital advertising initiatives, resulting in imprecise measurements, squandered ad expenditure, and distorted performance data. Non-human traffic can […]

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  • Non-Linear Ad

    A non-linear ad is an advertisement seamlessly embedded within the “linear progression” of audio or video media, ensuring uninterrupted playback. These ads usually take the form of overlays, visually resembling banner ads that appear on top of the media player, temporarily covering the underlying content. Viewers have the flexibility to close non-linear ads at their […]

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  • Non-Personally Identifiable Information (Non-PII)

    Non-Personally Identifiable Information (Non-PII) pertains to data that lacks the direct capacity to pinpoint a specific individual. Unlike Personally Identifiable Information (PII), which can isolate or establish contact with a person, Non-PII encompasses information of a more general nature that cannot be linked back to an individual. Non-Personally Identifiable Information (Non-PII) covers a range of […]

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  • Nurl

    The nurl is a win notice URL called by the exchange if the bid wins (not necessarily indicative of a delivered, viewed, or billable ad). It offers an optional way to provide ad content.

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