Adtech Glossary - N

  • Native Advertising

    Native advertising is an approach that smoothly merges with the content and design of the platform where it is displayed. Native ads adopt a crafted approach to resemble the surrounding content, providing a look and feel similar to editorial content or native elements on the platform. The primary feature of native advertising is its capacity […]

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  • Non-Human Traffic

    Non-human traffic, often called bot traffic, is a term used to describe web activity produced by automated processes or bots rather than by human users. This category of traffic holds the potential to exert a significant influence on digital advertising initiatives, resulting in imprecise measurements, squandered ad expenditure, and distorted performance data. Non-human traffic can […]

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  • Non-Personally Identifiable Information (Non-PII)

    Non-Personally Identifiable Information (Non-PII) pertains to data that lacks the direct capacity to pinpoint a specific individual. Unlike Personally Identifiable Information (PII), which can isolate or establish contact with a person, Non-PII encompasses information of a more general nature that cannot be linked back to an individual. Non-Personally Identifiable Information (Non-PII) covers a range of […]

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  • Nurl

    The nurl is a win notice URL called by the exchange if the bid wins (not necessarily indicative of a delivered, viewed, or billable ad). It offers an optional way to provide ad content.

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