Adtech Glossary - Z

  • Zero-party data

    Zero-party data refers to the information individuals willingly and proactively provide to companies or brands about themselves, their preferences, and their interests. The name “zero-party” data originates from individuals who actively and voluntarily share it, bypassing traditional data collection methods and third-party intermediaries. Unlike first-party data, generated through user interactions with a company’s owned channels […]

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