Adtech Glossary - I

Impression refers to the display of an advertisement on a web page or inside a mobile application. It represents a single instance of an ad being served to a user’s screen, regardless of whether the user engages with it. When a website or app loads a page or content that contains advertising space, an ad […]

In-app advertising refers to displaying advertisements within mobile applications (apps). It involves delivering targeted ads to users while engaging with a specific app on their mobile devices. In-app advertising allows advertisers to reach a highly engaged and targeted audience within mobile apps. Advertisements can take various forms, such as banner ads, interstitial ads, native ads, […]

In-banner video ads are a type of digital advertisement that combines the visual elements of a video with the format of a standard banner ad. These ads typically appear as rectangular banners on a web browser or within a mobile app, but instead of displaying static images or text, they incorporate video content. In an […]

In-game advertising refers to using technology and data-driven strategies to deliver targeted advertisements within video games. It involves the integration of advertising technology solutions into gaming platforms or games themselves to serve ads to players. In-game advertising involves the placement of ads within the game environment or integrating brand messaging and product placements into the […]

In-house advertising refers to an organization or company handling its advertising and marketing activities internally without outsourcing them to external advertising agencies or third-party service providers. Instead of relying on external partners, the company establishes its in-house advertising department or team to plan, execute, and manage its advertising campaigns and initiatives. In-house advertising offers several […]

In-store advertising refers to using advertising technology and data-driven strategies to deliver targeted advertisements and personalized messaging within physical retail store environments. It involves the integration of adtech solutions and tools into the in-store advertising process to enhance the effectiveness and relevance of the advertisements. Adtech platforms and technologies enable retailers and advertisers to leverage […]

In-stream video is a video advertisement seamlessly integrated into online video content. It is an advertising format commonly used in digital media platforms such as mobile apps, websites, and streaming services. In-Stream Video ads typically display before, during, or after the main video content that users consume. In-stream video ads often support various formats, including […]

The Interactive Advertising Bureau is an industry trade group representing the digital advertising sector. This global organization acts as a unifying force, bringing together publishers, advertisers, ad agencies, technology vendors, and other stakeholders engaged in the digital advertising ecosystem. At its core, the IAB dedicates itself to supporting and fostering the expansion of the digital […]

An interstitial advertisement is a type of advertisement that occupies the entire screen of the hosting application’s interface. These advertisements are strategically positioned between content segments and commonly appear during transitional moments within the app experience, such as between different app sections, during pauses, or amid various levels in a gaming scenario. When users encounter […]

Invalid traffic (IVT) is any activity or behavior that generates fraudulent or illegitimate impressions, clicks, or interactions with digital advertisements. IVT encompasses various deceptive practices aimed at manipulating ad metrics, misleading advertisers, or generating unlawful revenue. It is a significant concern in the digital advertising industry. Adtech companies employ various measures and technologies to combat […]

Inventory refers to the available advertising space or placements that publishers or media companies have to offer to advertisers. It can include various digital advertising formats such as banner ads, video ads, native ads, or sponsored content. Inventory can be specific to a particular website, mobile app, or digital platform, and it represents the space […]

IDFA, or Identifier for Advertisers, is a unique code Apple assigns to iOS devices. Advertisers utilize this code to monitor user data and deliver tailored ads. IDFA aids in tracking and recognizing users while maintaining their privacy and connecting user actions to campaigns. This data enables pinpointing user origins and understanding user types from various […]