Adtech Glossary - L

  • ​​Landing Page

    A landing page means a dedicated web page that is the starting point for visitors who click on a link or advertisement. Its primary purpose is to focus on a single goal, like enticing visitors to sign up for a newsletter, download a free resource, make a purchase, or fill out a form. When businesses […]

    Learn more
  • Largest Contentful Paint

    The largest contentful paint is a user-centric performance metric that calculates the loading speed of a web page. It is an essential aspect of Core Web Vitals, a set of metrics introduced by Google to evaluate and improve the user experience of websites. LCP focuses explicitly on the perceived load time of the most significant […]

    Learn more
  • Lazy Loading

    Lazy loading is an optimization technique that aims to enhance webpage performance and user experience by delaying the loading of advertisements until they are necessary or visible within the user’s viewport. In this approach, the page does not load ad units immediately. Instead, only the ads currently visible or close to being visible on the […]

    Learn more
  • Linear TV

    Linear TV is a traditional mode of television broadcasting where content is scheduled and delivered in sequential, predetermined order. It is commonly associated with broadcasting television programs on channels planned at specific times. In linear TV, viewers tune in to a specific channel at a certain time to watch the program or content aired. The […]

    Learn more
  • Lookalike Audience

    A lookalike audience means a group of people who exhibit similar characteristics, interests, and behaviors as an existing target audience or customer base. Ad platforms and advertising networks create this audience using data analysis or other algorithms. The primary purpose of creating a lookalike audience is to expand the reach of advertising campaigns to a […]

    Learn more
  • Lurl

    The lurl functions as a loss notification URL, which the exchange activates in cases where it determines that a bid has not succeeded. An exchange-specific policy may preclude support for loss notices or the disclosure of winning clearing prices.

    Learn more