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  • Top-5 Challenges and Focus Areas for Advertisers in 2023 Top-5 Challenges and Focus Areas for Advertisers in 2023
    #Advertisers #Trends

    The Rise of Streaming Platforms The growth of CTV as a digital advertising channel has been remarkable in Q1 - Q2 2023. As streaming services gain traction, more and more individuals use their intern

    Sep 18, 2023
  • Top Advertising, Ad Tech & Marketing Events to Attend In 2023 Q4 Top Advertising, Ad Tech & Marketing Events to Attend In 2023 Q4
    #Events #Trends

    Top Advertising Events Q4 2023 October 2023 Digiday Media Buying Summit The Digiday Media Buying Summit is where media buying executives gather to discuss opportunities, pitch solutions, and make

    Sep 06, 2023
  • Measuring Ad Performance: Key Metrics and Analytics Measuring Ad Performance: Key Metrics and Analytics
    #Advertisers #Analytics #Publishers #Success Strategies

    General Metrics To general metrics, we can refer to commonly used or applicable across various advertising campaigns or marketing strategies. These are common indicators that can be used to understan

    Sep 01, 2023
  • 5 Challenges Independent Publishers Face Monetizing Digital Content in 2023 5 Challenges Independent Publishers Face Monetizing Digital Content in 2023
    #Publishers #SSP #Trends

    In the ever-evolving landscape of digital content, independent publishers have emerged as powerful players, producing diverse and unique material that caters to niche audiences. However, despite rapid

    Aug 18, 2023
  • Cookies Explained: First, Second&Third-party Customer Data Cookies Explained: First, Second&Third-party Customer Data
    #Advertisers #Cookies #Data #Guide #Targeting

    History Of Cookies 1994 – Netscape Communications introduced the first HTTP cookie for websites to remember a user's preferences and login information. In the early 2000s – Cookies became

    Aug 03, 2023
  • Real-Time Bidding (RTB) & Programmatic: The Same Thing? Real-Time Bidding (RTB) & Programmatic: The Same Thing?
    #AdExchange #DMP #DSP #ProgrammaticAdvertising #RTB #SSP

    Programmatic Advertising Definition A general definition of the concept usually revolves around purchasing and selling internet marketing space. But this is a very rough explanation. Ad exchanges, SS

    Jul 20, 2023
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