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OTT describes how video content reaches a viewer through the internet. CTV describes the internet-connected television device used to watch video. OTT can appear on televisions, phones, tablets, lapt

DOOH uses digital screens in public and commercial settings. Programmatic buying allows advertisers to purchase screen inventory directly through DSP and SSP integrations. With buyers being able to d

Winners are charged the amount they bid in first-price auctions. In a second-price auction, winners pay the next-highest eligible bid. The move to first-price made bid shading more important for buye