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CTV programmatic buying is shifting from broad, fixed targeting rules toward predictive models that assess the value of each impression opportunity in real time. Instead of applying the same bid logic

Retail media is evolving beyond its traditional role as a bottom-of-the-funnel channel. While retailer websites and apps remain important for reaching shoppers close to purchase, retail media networks

Across programmatic, more and more companies desire to go beyond simply taking part in private marketplaces and begin building their own. Various platforms, including retail media networks, commerce m