Adtech Glossary - G

  • General Data-Protection Regulation (GDPR)

    The General Data Protection Regulation (GDPR) is an extensive law focused on data protection and privacy, which became effective on May 25, 2018, in the European Union (EU). Its primary goals are to fortify and harmonize data protection regulations across EU member states and to offer more robust safeguards and control over personal data for […]

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  • General Invalid Traffic (GIVT)

    General Invalid Traffic refers to a class of invalid or fraudulent activities associated with online advertising. It involves various non-human actions that artificially boost ad impressions, clicks, and other engagement metrics, resulting in inaccurate and deceptive performance data for advertisers and publishers. GIVT encompasses activities like automated bots, spiders, or crawlers that imitate human interactions […]

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  • Geotargeting

    Geotargeting, or location-based targeting, is a digital marketing approach targeting specific audiences based on location. This strategy aims to deliver content, advertisements, or services most relevant to each audience by utilizing geographic data like country, city, ZIP code, or GPS coordinates. This marketing tactic empowers businesses and advertisers to customize their outreach efforts, providing personalized […]

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  • Gzip

    Gzip is a file format crafted to condense HTTP content before being sent to a recipient. It employs the gzip algorithm to diminish file dimensions and enhance transmission efficiency. Most web servers already possess the capability to apply gzip compression to response content. They would like the response compression for an exchange to signal, and […]

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