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Unique User Identifier (UUID)
A unique user identifier consists of data stored in a cookie, facilitating the identification and tracking of a user’s actions across different platforms. UUID can offer an alternative or supplementary approach to identifying users across various platforms and devices without relying on personally identifiable information (PII).
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Universal ID
A universal ID is a distinctive user identifier enabling the identification of users across diverse websites and devices. These IDs originate from stored IDs in cookies, mainly first-party cookies and device IDs found in smartphones, tablets, and other devices. While some universal IDs function within a specific environment, like web browsers, others strive to identify […]
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Unreserved Inventory
Unreserved inventory, or non-guaranteed inventory, unlike guaranteed inventory, encompasses ad inventory that is not exclusively reserved or earmarked for a specific advertiser. In the case of unreserved inventory, there are no expectations regarding a minimum number of impressions for an advertiser, as there are no specific deals or arrangements for the particular inventory. Occasionally, industry […]
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User
User typically refers to an individual interacting with digital platforms, websites, apps, or other online content displaying advertisements. Users are the target audience for advertising campaigns, and adtech systems aim to understand user behavior, preferences, and demographics to deliver relevant and engaging advertisements.
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User
The user is a person who explores the Internet, encountering advertisements along the way.
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User Acquisition (UA)
User Acquisition (UA) refers to acquiring new users or customers for a mobile app, website, or online service through targeted advertising campaigns. It is an essential detail of digital marketing strategies, particularly in the mobile app industry, where competition for user attention and market share is intense. User Acquisition is a continuous process that aims […]
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User Agent
A user agent is a data string web browsers transmit when they request content from websites or ad servers. This string includes browser details, such as version, device type, and operating system. When the website or ad server receives this request, it can use the user agent information to ensure that the content or advertisements […]
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User Data
User data means any information linked to a user, including behavioral and demographic data.
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User Profile
A user profile refers to information about an online individual, accompanied by an identifier or a collection of identifiers (such as device ID, cookies, and more).
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User Sync
User sync typically refers to a process of synchronizing user data between different advertising platforms, ad networks, or data management platforms (DMPs). The primary goal of user sync is to enable more effective and coordinated ad targeting and personalization across various digital advertising channels.
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