In-banner video ads are a type of digital advertisement that combines the visual elements of a video with the format of a standard banner ad. These ads typically appear as rectangular banners on a web browser or within a mobile app, but instead of displaying static images or text, they incorporate video content.

In an in-banner video ad, the banner area contains a video player that plays a short video clip when triggered. The video can automatically start playing when the page or app loads or can be user-initiated by clicking on the ad. The video content may include audio, motion graphics, animations, and other visual elements to convey the advertiser’s message.

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