An interstitial advertisement is a type of advertisement that occupies the entire screen of the hosting application’s interface. These advertisements are strategically positioned between content segments and commonly appear during transitional moments within the app experience, such as between different app sections, during pauses, or amid various levels in a gaming scenario. When users encounter an interstitial ad, they can either interact with the advertisement by clicking on it to proceed to its destination or close it and return to the original application.

Interstitial ads resemble pop-up ads, though they stand apart due to their ability to cover the entire screen. Additionally, they can be expandable, referred to as expandable advertisements, which begin as regular banner-style ads before expanding to take up the entire screen space.

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