Impression refers to the display of an advertisement on a web page or inside a mobile application. It represents a single instance of an ad being served to a user’s screen, regardless of whether the user engages with it.

When a website or app loads a page or content that contains advertising space, an ad server delivers an ad to be displayed. Each time the ad successfully shows, it counts as one impression. Ad impressions are typically tracked and used as a metric to measure the reach and exposure of an advertising campaign.

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