Remarketing or retargeting ads are a form of online advertising that specifically targets individuals who have previously interacted with a website or brand. This strategy aims to re-engage potential customers who have shown interest but have not purchased or completed a desired action.

Remarketing ads appear on various platforms and formats, such as banner ads, text ads, video ads, and social media ads. The objective is to remain at the forefront of potential customer’s minds, gently reminding them about the products or services they expressed interest in and motivating them to revisit the website or platform to fulfill a desired action.

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