Reach refers to the number of unique people or devices exposed to a particular advertisement or advertising campaign within a given time frame. It is a measure of the audience size that an advertiser can potentially reach with their message.

Reach is an essential metric in advertising as it helps advertisers understand their campaigns’ potential impact and exposure. Advertisers typically express reach as a raw number or a percentage of the target audience or total population. They calculate reach using various data sources and methodologies, such as demographic data, audience segmentation, online tracking technologies, and statistical modeling.

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