Real Cost Per Mile (rCPM) is a metric used in digital advertising to calculate the cost efficiency of ad campaigns based on the number of impressions served. The term “mille” in rCPM refers to 1,000 impressions, and the metric calculates the cost incurred for every 1,000 impressions.
To calculate rCPM, you divide the total cost of an advertising campaign by the number of impressions (in thousands) generated during that campaign. The formula for rCPM is as follows:
rCPM = (Total Cost / Impressions) x 1,000
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