Retargeting, or remarketing, is a marketing strategy that involves targeting and engaging individuals who have previously interacted with a website, mobile app, or brand. It aims to reconnect with these potential customers and encourage them to take a desired action, such as purchasing, completing a form, or subscribing to a service.

Retargeting is effective because it focuses on individuals who have already shown interest in a product, service, or brand. By reminding them of what they previously explored or offering incentives, retargeting aims to keep the brand top-of-mind, increase brand recall, and encourage them to return and convert.

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