Queries per second (QPS) is the number of ad requests or queries a server or system can handle in a second. It is a metric used to evaluate the capacity and performance of ad servers (DSPs), (SSPs), and other components of the programmatic advertising ecosystem. QPS indicates the system’s ability to process and respond to ad requests efficiently. Higher QPS capabilities are desirable as they enable faster ad serving and handling of larger volumes of incoming ad requests, ultimately supporting the scalability and performance of the adtech infrastructure.

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