A Private Marketplace (PMP) is a digital advertising model where publishers and selected buyers can transact programmatically in a more controlled and exclusive environment instead of the oRTB model. It is a programmatic form that promotes the buying and selling of advertising inventory but with restrictions on who can participate.
In a PMP, publishers offer premium ad inventory to a specific group of pre-approved buyers, typically through an invitation-only or whitelist model. These buyers can be specific advertisers, agencies, or trading desks and conduct transactions using programmatic advertising technologies.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
