Prebid.js is a JavaScript library and header bidding wrapper available as open-source and enjoys widespread adoption within the digital advertising sector. This technology simplifies header bidding, an approach to programmatic advertising that empowers publishers to present their ad inventory to multiple ad exchanges and demand sources concurrently before connecting with a primary ad server.
The efficacy of Prebid.js in enhancing ad monetization through header bidding has led to its substantial recognition among publishers, ad exchanges, demand partners, and ad tech vendors. This platform empowers publishers by enabling them to tap into the advantages of programmatic advertising while retaining enhanced control over their ad inventory and revenue streams.
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