Programmatic advertising is an automated and data-driven method of purchasing and selling digital advertising space in real-time. It involves using technology and algorithms to streamline and optimize the ad buying and delivery process, targeting specific audiences with relevant ads.
By automating the process, programmatic advertising involves buying and selling ad inventory through software platforms and algorithms. This eliminates the need for manual negotiations and traditional ad-buying methods, such as direct sales or proposal requests. Programmatic advertising has become increasingly prevalent across digital channels, including display ads, video ads, mobile advertising, and even connected TV (CTV) and OTT platforms. Its automation, efficiency, and ability to deliver personalized ads have made it dominant in the advertising industry.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
Continue Reading
- How White-Label Platforms are Revolutionizing the Advertising Technology Industry
- Integrating White Label Solutions with Existing Business Systems
- Ad Exchange vs DSP: Comparing Key Advertising Platforms
- Ad Network vs. Ad Exchange: Understanding the Differences and Choosing the Right Platform
- DSP Meaning in Marketing: What It Is and How It Works
- Effective Strategies: Ad Placement Solutions
- Staying Top of Mind: Reminder Ads Explained
- Unlocking Revenue: OTT Monetization Strategies
- Maximizing Reach: Third-Party Advertising
- Exploring Programmatic Advertising: Examples and Use Cases