A pop-up ad refers to an online advertisement that appears in a separate window or “pops up” on the web browser’s page the user is viewing. These ads often appear unexpectedly and can cover a portion of the entire screen, interrupting the user’s browsing experience. While pop-up ads can effectively capture attention due to their intrusive nature, they are also widely considered disruptive and intrusive by many users.

Pop-up ads typically contain promotional messages, images, or multimedia content to grab the user’s attention and encourage them to click on the ad or take a specific action, such as purchasing or subscribing to a service. They can be triggered by various activities, such as visiting a website, clicking on a link, or moving the mouse cursor in a certain way.

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