Opt-in tracking is a privacy-focused strategy that entails obtaining user consent before collecting and utilizing data for advertising and tracking objectives. This method requires users to explicitly grant permission (opt-in) before advertisers and third parties gather, process, and use their information for targeted ads, analytics, and various online tracking methods.
In opt-in tracking, users have unambiguous and transparent options for permitting websites, applications, or other online services to monitor their actions, behaviors, and preferences. This typically involves the display of pop-up notifications or banners that elucidate the data’s purpose and empower users to either authorize or decline the tracking process.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!