Opt-in tracking is a privacy-focused strategy that entails obtaining user consent before collecting and utilizing data for advertising and tracking objectives. This method requires users to explicitly grant permission (opt-in) before advertisers and third parties gather, process, and use their information for targeted ads, analytics, and various online tracking methods.
In opt-in tracking, users have unambiguous and transparent options for permitting websites, applications, or other online services to monitor their actions, behaviors, and preferences. This typically involves the display of pop-up notifications or banners that elucidate the data’s purpose and empower users to either authorize or decline the tracking process.
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