OTT advertising refers to advertising delivered through over-the-top (OTT) platforms. This ad type provides video content online without a traditional cable or satellite TV subscription. Instead, viewers can access OTT content on various devices, such as smartphones or tablets, smart TVs, and streaming media players. OTT platforms include popular services like Netflix, Hulu, Amazon Prime Video, Disney+, etc. These platforms offer a wide range of on-demand content, including movies, TV shows, original series, and documentaries.

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