Open Exchange is a programmatic advertising marketplace where multiple publishers and advertisers combine to buy and sell digital ad inventory in an open and transparent environment. The platform facilitates real-time bidding (RTB) for display, video, and mobile ads.
In an Open Exchange, publishers make their ad inventory available to various advertisers through supply-side platforms (SSPs). Advertisers, on the other hand, access this inventory through demand-side platforms (DSPs).
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