Opt-in consent is procuring explicit authorization from individuals before gathering, handling, or leveraging their personal data for advertising or marketing motives. This approach mandates that individuals consciously and voluntarily offer informed consent for using their data with specific purposes in mind, such as receiving personalized ads or sharing their information with external advertisers. The acquisition of such consent requires conspicuous and assertive actions, such as ticking a checkbox, clicking a button, or specifying preferences. Additionally, individuals should be able to rescind their consent whenever they choose.

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