Direct publisher refers to a website owner, app developer, or content creator who directly sells their ad inventory to advertisers without the involvement of intermediaries like ad networks or ad exchanges. In other words, a direct publisher manages and controls the advertising on their digital property without relying on third-party platforms.

Direct publishers have complete autonomy over their ad space and can negotiate deals with advertisers one-on-one. They set their ad rates, define the available ad formats, and establish the terms and conditions for advertising on their website or app.

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