Addressability is the ability to precisely target and deliver advertising content to specific audiences or individuals based on various attributes and data points. Addressable advertising allows advertisers to tailor their messages to reach particular demographic groups, user behaviors, interests, or other characteristics rather than broadcasting the same ad to a broad and undifferentiated audience.

Addressability relies on the collection and analysis of data, including demographic information, online behavior, location data, and more, to create audience segments or profiles. Advertisers can then use this data to deliver highly relevant and personalized ads to the right individuals or groups at the right time and on the right platforms, such as websites, mobile apps, or connected TV.

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