Analytics
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Programmatic Advertising Market in Numbers: 2022-2024 Analytics and Forecasts
What happens in 2021-2023? In 2021, global programmatic ad spending hit an estimated $418.4 billion, and experts anticipate it will climb to $558 million by 2023. The programmatic advertising market
Sep 28, 2023 -
Measuring Ad Performance: Key Metrics and Analytics
General Metrics To general metrics, we can refer to commonly used or applicable across various advertising campaigns or marketing strategies. These are common indicators that can be used to understan
Sep 01, 2023