In the case of Ad Tech industry, the term publisher refers to an independent entity or organization that owns and operates a mobile app, streaming platform, website, or any other digital platform displaying advertisements to users. Publishers can range from large media companies to individual website owners. They provide available ad spaces or inventory on their platforms that advertisers can bid on to display their ads. Publishers play a crucial role in the programmatic advertising ecosystem by offering ad inventory and generating revenue through ad placements.
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