Adtech Glossary - T

A tag is a concise piece of code employed to designate a brief “snippet” or “block” of functionality integrated into a website. Typically associated with a larger system, software, or set of functionalities, tags contribute specific capabilities within this broader context. Within ad tech, publishers may utilize tags to implement particular website functionalities. This includes […]

A target audience comprises individuals or consumers sharing common characteristics, traits, behaviors, interests, demographics, or other defining attributes. This audience includes the intended recipients of specific messages, products, services, or marketing campaigns. Recognizing and comprehending the target audience is pivotal in marketing and communication strategies. It facilitates tailoring messages and offerings to align with the […]

Target Cost-Per-Action (CPA) means involving advertisers establishing a specific cost threshold they are willing to pay for a desired user action within a digital advertising strategy. The particular action sought can vary depending on the campaign’s objectives, ranging from making a purchase or completing a form to subscribing to a newsletter, downloading an app, or […]

Target CPM is a bidding strategy where advertisers specify the maximum charge they are willing to pay for every 1,000 ad impressions to achieve a certain level of ad performance or visibility. Advertisers using Target CPM are primarily interested in controlling costs while aiming to reach a specific audience or achieve certain campaign objectives. Advertisers […]

A third-party is a platform the advertiser uses in the ad tech ecosystem. For instance, if an advertiser employs an ad server to store ad creatives and enhance their ad campaigns, that ad server is termed a third-party ad server. In ad tech, publishers have consistently held the status of the first-party, as they directly […]

A third-party cookie is a tracking cookie used in web browsers to collect data about a user’s browsing behavior across multiple websites, even if the user is not directly interacting with those third-party websites. Advertisers, marketers, and analytics companies have widely used these cookies to gather information about users’ interests, habits, and preferences. Companies utilize […]

Third-party data is information collected by an entity separate from the direct relationship between a business and its customers. It is data collected by external sources, typically other companies or data providers, and is then made available for various purposes, such as marketing, advertising, analytics, or research.

A tracking code, also called a web beacon or tracking pixel, is a small piece of code strategically placed on a website or landing page for data collection purposes. This collected data serves various functions, including analyzing website traffic, evaluating marketing campaign effectiveness, and customization of user experiences. In the realm of (PPC marketing, tracking […]

Traffic Bridge is BidsCube’s proprietary development consisting of a set of features and software optimizations for better interaction between the programmatic ecosystem components, namely SSP, DSP, and Ad Exchange. Implementing this technology shows remarkable results, decreasing inefficient traffic inside the ecosystem up to four times, which means a massive performance improvement. This technology allows the […]

Transactional Video on Demand (TVOD) refers to video services where users can access specific pieces of content for a single, upfront payment. After making the payment, users gain the rights to download and possess the content but do not have permission to distribute or modify it. A prime illustration of TVOD is renting a movie […]