Target Cost-Per-Action (CPA) means involving advertisers establishing a specific cost threshold they are willing to pay for a desired user action within a digital advertising strategy. The particular action sought can vary depending on the campaign’s objectives, ranging from making a purchase or completing a form to subscribing to a newsletter, downloading an app, or any other quantifiable conversion.

Incorporating Target CPA bidding, advertisers utilize this predefined CPA objective as a reference point for shaping their bidding approach. The aim is to secure conversions at or under the designated CPA while optimizing the campaign for optimal efficiency and return on investment. Advertisers employ automated bidding algorithms offered by advertising platforms to adjust bids dynamically in response to the likelihood of conversions occurring in real time.

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