A tag is a concise piece of code employed to designate a brief “snippet” or “block” of functionality integrated into a website. Typically associated with a larger system, software, or set of functionalities, tags contribute specific capabilities within this broader context.

Within ad tech, publishers may utilize tags to implement particular website functionalities. This includes integrating ad tech tools like ad servers, SSPs (supply-side platforms), DMPs (data management platforms), and other relevant features.

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  • LinkedIn

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