A tracking code, also called a web beacon or tracking pixel, is a small piece of code strategically placed on a website or landing page for data collection purposes. This collected data serves various functions, including analyzing website traffic, evaluating marketing campaign effectiveness, and customization of user experiences.

In the realm of (PPC marketing, tracking codes play a crucial role by enabling advertisers to gauge their campaigns’ efficiency and optimize ad expenditure. By examining data gathered by tracking codes, PPC specialists can discern which ads generate the most traffic and conversions, allowing them to make informed adjustments to their campaigns.

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Unique User Identifier (UUID)


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