Target CPM is a bidding strategy where advertisers specify the maximum charge they are willing to pay for every 1,000 ad impressions to achieve a certain level of ad performance or visibility. Advertisers using Target CPM are primarily interested in controlling costs while aiming to reach a specific audience or achieve certain campaign objectives. Advertisers can set their budget and bid amounts strategically based on their campaign goals, and the ad exchange’s algorithms optimize the bidding process to achieve the desired outcomes.
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