Publisher ID refers to a unique identifier assigned to publishers within an advertising ecosystem. This identifier distinguishes and tracks different publishers across ad networks, ad exchanges, and other advertising platforms. The Publisher ID helps advertisers and ad networks to effectively manage their relationships with publishers, track performance metrics, allocate ad inventory, and handle payments. It’s a crucial component of the adtech ecosystem because it enables accurate tracking of impressions, clicks, conversions, and other engagement metrics associated with advertisements displayed on a publisher’s platform.
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