Omnichannel s a strategic approach that aims to provide consumers with a smooth and harmonized experience across multiple marketing and communication channels. The core objective of omnichannel marketing is to forge a cohesive and uniform brand message and customer journey, irrespective of the specific channel or platform through which a consumer engages with the brand.
Within the domain of adtech, omnichannel advertising encompasses the precise and synchronized delivery of targeted advertisements to consumers via diverse touchpoints such as websites, mobile apps, social media platforms, email, and even physical retail outlets. The overarching aim is to ensure that consumers encounter a consistent and pertinent brand encounter as they navigate these channels.
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