A data clean room is a secure technological solution that facilitates data exchange among multiple stakeholders without disclosing specific details such as personal information. For instance, in a clean room setting, parties can collaborate to share data on campaign performance metrics like reach and frequency while safeguarding sensitive first-party individual customer data. Data clean rooms establish a secure environment where personal information remains anonymized, demonstrating a commitment to protecting consumer privacy. Companies can develop their own data clean rooms or use existing software solutions.
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