Data Warehouse refers to a large and centralized repository that stores structured and sometimes unstructured data from various sources related to advertising and marketing activities. It is a core data infrastructure component that helps advertisers, publishers, and marketers efficiently store, manage, and analyze expansive amounts of data generated from different ad platforms, marketing campaigns, customer interactions, and other sources.
Data Warehouse empowers advertisers and marketers to access, manage, and leverage data effectively. It enables data-driven decision-making, audience targeting, and campaign optimization, ultimately contributing to more effective and efficient advertising and marketing strategies.
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