A Data Management Platform (DMP) is a centralized technology platform that collects, stores, organizes, and analyzes large volumes of data from various sources for advertising and marketing. DMPs play a crucial role in adtech and digital marketing by enabling advertisers, publishers, and marketers to understand their target audiences better, optimize advertising campaigns, and deliver more relevant and personalized content to users. Data Management Platform enables data-driven decision-making, audience targeting, and personalized advertising experiences, all while respecting user privacy and data security.
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