Customer lifetime value (CLV) stands as a pivotal notion within marketing and business strategy, signifying the cumulative expenditure an individual customer commits to a company’s products or services throughout their association. CLV serves as a vital metric for businesses, furnishing insights into the worth of their customer base and guiding resource allocation decisions, such as those pertaining to marketing and sales endeavors geared toward customer acquisition and retention.

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Customer Data Platform (CDP)


Customer Relationship Management (CRM)


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