A Customer Data Platform (CDP) is a specialized software that gathers, stores, and arranges customer data from various channels, crafting a unified and all-encompassing customer profile. Businesses use these platforms to improve their understanding of their clientele, enable personalized marketing and customer experiences, and empower decision-making based on data. CDPs empower businesses with comprehensive customer insights, enabling targeted and impactful customer interactions.

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Customer Acquisition Cost (CAC)

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