Contextual targeting is a method used in advertising and marketing to display ads to users founded on the context of the content they are presently engaging with or viewing. Instead of relying on user-specific data or individual behavior, contextual targeting focuses on understanding the context of a web page, app, or content to determine the most relevant ads.
The process of contextual targeting involves analyzing the content of a webpage, including images, text, and other elements, to understand its theme, topic, or subject matter. Advertisers then use this contextual information to serve ads highly relevant to the viewed content.
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