A buyer persona is a marketing concept used by advertisers, marketers, and ad agencies to understand and connect with potential customers. It involves creating a semi-fictional representation of the ideal customer or target audience segment.

Advertisers can customize their ad messages and content by developing well-defined buyer personas to resonate with specific customer groups. Understanding their ideal customers’ needs, pain points, and motivations empowers advertisers to craft more relevant and compelling ad campaigns, increasing engagement and conversion rates.

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