An ad refresh is an automated procedure wherein an ad unit reloads on a webpage, triggered by predefined criteria established by a publisher. These criteria may include user actions, scroll-depth, or the time spent on the page.

When an ad refresh occurs, it generates a fresh ad impression, facilitating another round of bidding, particularly in cases where the publisher employs programmatic advertising. This dynamic process enhances the potential for advertisers to reach their target audience.

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