An ad refresh is an automated procedure wherein an ad unit reloads on a webpage, triggered by predefined criteria established by a publisher. These criteria may include user actions, scroll-depth, or the time spent on the page.
When an ad refresh occurs, it generates a fresh ad impression, facilitating another round of bidding, particularly in cases where the publisher employs programmatic advertising. This dynamic process enhances the potential for advertisers to reach their target audience.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!