By ad exchange, we understand an automated programmatic marketplace that contributes to the buying and selling of online advertising inventory in real-time through an auction-based system. It is a platform where advertisers’ and publishers’ needs are connected efficiently and transparently. Ad exchanges revolutionized the ad-buying process by introducing programmatic advertising, which relies on automated technology and algorithms to streamline the buying and selling of ads.
The ad exchange is essential for RTB technology. It gets bids from advertisers and matches ads with publishers’ inventory. If conditions match, the deal happens. Publishers use supply-side platforms to connect and control inventory, while advertisers use demand-side platforms to set costs and upload ad creatives.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
Continue Reading
- Ad Exchange vs DSP: Comparing Key Advertising Platforms
- Ad Network vs. Ad Exchange: Understanding the Differences and Choosing the Right Platform
- DSP Meaning in Marketing: What It Is and How It Works
- Maximize Revenue: How to Find Advertisers for Your Website
- Choosing the Best DSP: Top DSP Platforms for Advertising
- Understanding Ad Exchanges: Examples and Insights
- Breaking Down DSPs: What is a DSP Platform?
- Unlocking Potential: White Label Digital Products
- Unlocking Revenue: OTT Monetization Strategies
- Maximizing Reach: Third-Party Advertising