An ad group comprises a collection of individual advertisements strategically grouped within a paid search campaign. These ad groups serve as a means to categorize and oversee ads that revolve around common themes, targeting criteria, and landing pages.

The principal objective behind employing ad groups is to establish a well-organized and understandable structure for an ad campaign. This organizational approach enables advertisers to concentrate their efforts on particular themes, products, or services while directing their advertisements toward specific segments of users.

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