An ad impression occurs when an advertisement appears on a web page or mobile app. It represents a single instance of showing an ad to a user. When an ad impression happens, it indicates that the ad has loaded and is viewable to the user, although it does not guarantee that the user has seen or interacted with the ad.

Ad impressions play a crucial role in online advertising as they measure the frequency of ad presentations to potential viewers, providing a metric for how often an ad appears.

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