A popunder ad is a subtle type of pop-up that appears behind an active browser window, filling the full screen. Unlike pop-ups that overlay the main window, popunders open in a new window and become visible only after the main window is closed. Due to banner blindness, display ads often go unnoticed by more than 80% of people. Popunders, known as the “sneakier cousin of the pop-up ad,” offer an innovative solution to this issue by surprising users.
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