Inventory refers to the available advertising space or placements that publishers or media companies have to offer to advertisers. It can include various digital advertising formats such as banner ads, video ads, native ads, or sponsored content.
Inventory can be specific to a particular website, mobile app, or digital platform, and it represents the space where advertisements can be displayed or delivered to users. Advertisers purchase this inventory from publishers or through ad exchanges to promote their products or services.
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