Lazy loading is an optimization technique that aims to enhance webpage performance and user experience by delaying the loading of advertisements until they are necessary or visible within the user’s viewport.
In this approach, the page does not load ad units immediately. Instead, only the ads currently visible or close to being visible on the user’s screen are loaded. As users scroll or interact with the content, additional ad units are dynamically loaded just in time to appear within their viewport. Implementing lazy loading allows web pages to load faster, and users can smoothly navigate without being bogged down by unnecessary ad content.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!